We’re Jordana and Samantha — childhood best friends who grew up together and somehow managed to time parenthood together. When our babies arrived within days of each other, we discovered that finding beautiful, practical, and responsibly made baby clothes in our neighborhood was harder than it should be. That’s when we turned a shared need into a shared dream: a local baby clothing store created by parents, for parents. We curate soft, durable pieces made from natural fabrics and carry versatile basics that grow with your little one. Whether you’re stocking up on essentials or searching for a gift to celebrate exciting milestones, welcome, we're so happy you're here!